Electronic Arts Building Microtransactions Into All Future Games

[Einzo]

EA revealed its intention to introduce microtransactions in all its future titles, as announced by its CFO Blake Jorgensen.

"The next and much bigger piece [of the business] is microtransactions within games," Jorgensen said. "We're building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business."

And not to forget, EA John Riccitiello thought about charging money for bullets in games and this was what he mentioned:

"When you are six hours into playing Battlefield and you run out of ammo in your clip, and we ask you for a dollar to reload, you're really not very price sensitive at that point in time."

"A consumer gets engaged in a property, they might spend 10,20,30,50 hours on the game and then when they're deep into the game they're well invested in in. We're not gouging, but we're charging and at that point in time the commitment can be pretty high."

"But it is a great model and I think it represents a substantially better future for the industry."

His speech:

With EA building micro-transactions into all future games, you can see what is coming..

You: "Damn.. ran outta bullets!"
EA: "Please pay USD$4.99 to reload."